# Amex Debuts "Shopwise": A Sleeker Way to Supercharge Your Reward Points

> American Express has launched its new gift card platform, Shopwise, replacing Gyftr. The platform allows users to earn accelerated rewards on gift card purchases, with up to 10X Membership Rewards poi...

- Source: https://www.creditkeeda.com/news/amex-launches-shopwise
- Publisher: Creditkeeda
- Section: News
- Author: Creditkeeda
- Published: 2026-01-31
- Last updated: 2026-01-31
- Tags: amex, credit-cards, rewards, shopwise

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American Express has launched its new gift card platform, Shopwise, replacing Gyftr. The platform allows users to earn accelerated rewards on gift card purchases, with up to 10X Membership Rewards points on select cards. Along with this, Shopwise comes with a refreshed interface and smoother navigation, making the overall experience feel more modern.

Link: [shopwise.giftstacc.com](http://shopwise.giftstacc.com)

![](https://res.cloudinary.com/dyougagen/image/upload/v1769868496/creditkeeda-content-images/1769868496060-qbs4v3nbx.jpg)

Gift cards are neatly categorized, and searching for popular brands is now faster and more convenient.

The most noticeable upgrade is the clear display of Membership Rewards (MR) points on each gift card page. Users can now see exactly how many points they will earn before completing a purchase. This added transparency makes reward planning easier and more reliable.

The platform also shows available denominations and remaining monthly purchase limits upfront, helping users manage their transactions better.

![](https://res.cloudinary.com/dyougagen/image/upload/v1769868511/creditkeeda-content-images/1769868510762-356941i87.jpg)

Popular brands such as Amazon Pay (APAY) and ASV continue to carry the same convenience fees as before. Other core rules and limits remain unchanged.

### Purchase and Payment Experience

Currently, users can purchase gift cards from only one brand at a time, which means multiple transactions are required when buying from different brands.

Payments are processed via Razorpay. After login, only a transaction OTP is required. There are no repeated logins, extra verification steps, or multiple authentication prompts, making the checkout process faster and smoother.

### Overall View

Shopwise improves usability with a cleaner interface, clear MR visibility, and a smoother payment flow. Allowing multiple brands in a single cart would further enhance the experience.

For regular users, it is a meaningful step forward, with room for refinement.